From time to time, Pharma Marketing Network hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer your opinions and insights on important pharmaceutical marketing issues. After taking the survey, you can view a summary of the de-identified survey results.
Surveys are conducted anonymously, meaning you do not have to supply your name or contact information. However, you may opt in to provide this information so that we may contact you for more details or to quote you in any article we may write summarizing the results of the survey.
Social media listening is a hot topic these days. There is no doubt that collecting information from disease and product conversations on social media sites helps pharmaceutical companies develop more impactful messaging and marketing tactics.
This survey is an attempt to understand how pharmaceutical companies and their agencies are using social media listening programs as a part of their marketing and communications programs.
There's a lot of "buzz" about pharma marketing buzzwords these days. Several industry experts suggest that the overuse of many of these buzzwords contributes to the bad reputation of the drug industry by alienating patients and physicians. What do you think?